Completed · Portugal · Consumer goods and retail
Planet Fitness acquires Be-Fit.
Planet Fitness, the fitness club franchisor and operator based in Hampton, New Hampshire, completed on 30 October 2026 the acquisition of Be-Fit, a Portuguese fitness chain with 25 clubs and about 80,000 members, for about EUR 102.5 million including up to EUR 2.5 million in contingent payments. Announced with its third-quarter results on 5 November, the deal is its entry into Portugal and its second European country after Spain. The deal completed on 30 October 2026.
SigningDay 100
Announced 5 November 2026 · Day 100 on 7 February 2027
- Buyer
- Planet Fitness, Inc. ·Hampton, United States
- Target
- Cometa Iniciático Unipessoal, Lda. (Be-Fit) ·Portugal
- Type
- Acquisition
- Announced
- 5 November 2026
- Completed
- 30 October 2026
- Value
- about EUR 102.5 million
- People
- Not stated in the release
- Last checked
- 6 November 2026
The people side in Portugal
- In a transfer of a business or economic unit, staff move to the buyer with all their rights; the seller is jointly liable for two years for debts due at transfer. Labour Code (Código do Trabalho), article 285
- Seller and buyer inform staff representatives, or staff where there are none, in writing at least 10 working days before consultation; the transfer waits seven working days after consultation ends. Labour Code (Código do Trabalho), articles 285 and 286
- An employee facing serious harm, such as a financially weak buyer, may object in writing within five working days after consultation ends, and then stays with the seller. Labour Code (Código do Trabalho), article 286-A
- Deals above the Portuguese thresholds, such as combined turnover in Portugal over EUR 100 million with two parties above EUR 5 million each, may not close before clearance. Competition Act (Lei 19/2012), articles 37 and 40
- Where the deal needs EU merger clearance, the buyer may not implement it before clearance. EU Merger Regulation (Council Regulation (EC) No 139/2004), article 7
Sources
More deals into PortugalMore deals by buyers from the United StatesConsumer goods and retail dealsNovember 2026
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