Beyond Amsterdam: 5 Hidden Gems of the Netherlands

In honor of World Tourism day, we wanted to share a few gems in the Netherlands. This is because when it comes to tourism in the Netherlands, Amsterdam usually steals the spotlight. Yes, it has its iconic canals and vibrant culture but for those looking to step outside the traditional tourist trail, the Netherlands has an array of experiences. From modern architectural marvels to serene natural landscapes, let’s check out some must-see destinations to discover beyond Amsterdam.

1. Rotterdam Cube Houses: A Modern Architectural Wonder

In Rotterdam, your must-visit attraction is the Cube Houses – an eye grabbing architectural marvel. Designed by Dutch architect Piet Blom in the 1980s, these tilted, yellow-hued cubic structures are a masterpiece of innovation. The Cube Houses are a part of Rotterdam’s commitment to pushing the boundaries of architecture.

Walking through the cluster of cube-shaped houses, you wonder how can people live there and its true, they do. That’s the beauty of the design – the interiors are as fascinating as the exteriors, with every space cleverly optimized. There’s even one Cube House open to the public as a museum, where you can explore how a cube from the inside.

A stroll through this area will give you an appreciation of Rotterdam’s avant-garde approach to city planning. These houses are not just a great photo op, but a window into the city’s bold, modern soul. Best of all, the cube houses are located close to the Rotterdam Blaak train station and free to view from the outside. For a small fee, it’s definitely worth it to go inside and take a tour of some of the houses.

2. Kunstmuseum Den Haag: A Celebration of Art and Culture

In The Hague, the Kunstmuseum Den Haag is a sanctuary for art lovers. This museum, housed in a striking Art Deco building designed by architect H.P. Berlage, offers one of the most diverse and celebrated art collections in the Netherlands. The museum is currently hosting the designs of Christian Dior (1905 -1957), until January 2025.

The museum boasts an impressive collection of Dutch modern art, including works by Piet Mondrian knownfor his geometric compositions. The Kunstmuseum holds the largest Mondrian collection in the world. Whether you’re captivated by classical art or by contemporary pieces, this museum offers a wide array of artistic movements.

Beyond its permanent collection, Kunstmuseum Den Haag is known for its rotating exhibitions, hence its hosting of Dior. The museum’s ambiance and curated displays, makes it a perfect escape into the world of creativity and inspiration. For anyone looking to immerse themselves in Dutch art history and culture, this museum is a must-visit.

3. The Purple Hills (Posbank): A Natural Wonderland

If you want to connect with nature, the Purple Hills, known locally as Posbank, offer an idyllic retreat. Located in the Veluwezoom National Park, these rolling hills come alive in late summer when the heather blooms turn into a sea of purple.

The trails wind through forests, heathlands, and sand dunes, creating a diverse landscape that is rich in both flora and fauna. Whether you’re an avid hiker or just looking for a peaceful stroll, Posbank offers an escape into one of the most scenic parts of the country. Photographers and nature enthusiasts often come to the area when the hills turn purple. It’s a landscape that feels almost otherworldly, a stark contrast to the flat expanses that the Netherlands is often known for.

The Veluwezoom is worthwhile visiting all-year, but if you are looking to see the purple flowers then you should visit sometime between mid-August and mid-September. The flowers are in full bloom during the last week of August.

4. Rotterdam: The Ultimate Shopping Experience at Zara’s Largest Store

If you’re a fashion lover, Rotterdam has just the place for you. The city has recently opened the world’s largest Zara store. Spanning over a whopping 9,000 square meters, this Zara megastore is more than just a place to shop – it’s an experience. The store is located in the heart of Rotterdam’s bustling shopping district and is designed with cutting-edge technology reflecting Rotterdam’s forward-thinking vibe.

The store hosts women’s, menswear and kids, but tops that with skin care and make up, as well as a café indoors when you need to take a quick break from the enormity.

5. Van Gogh-Roosegaarde Fietspad: A Starry Night on Two Wheels

Cycle through a painting at the Van Gogh-Roosegaarde Fietspad a true culturally Dutch ecxperience. Inspired by Vincent van Gogh’s famous painting, The Starry Night, this unique bicycle path is not only a functional route but an artistic masterpiece in its own right.

Designed by Dutch artist Daan Roosegaarde, the bike path is lined with thousands of stones that illuminate at night, creating ascene that mimics Van Gogh’s iconic artwork. The path runs through the Brabant countryside, where Van Gogh once lived, adding an extra layer of historical significance.

Whether you’re cycling at dusk or after dark, the experience is ethereal. The glowing lights create a sense of wonder and transport you into the world of Van Gogh, blending art, technology, and nature seamlessly.

Planning to relocate your business to the Netherlands?

Not only does the Netherlands have plenty to offer the avid traveller and tourist, but it is also considered to be one of the most internationalized business environments in Europe. Thanks to it’s strategic position at the heart of Europe, the Netherlands offers easy access to major markets across the continent. Its highly developed infrastructure, including world-class ports like Rotterdam and Schiphol Airport, ensures efficient logistics and connectivity. Thinking about starting or expanding your business to the Netherlands? Reach out to us about your plans, and find out how we can help relocate your team with ease.